THE SUSAN BOYLE PHENOMENON

"Do not judge the book by it's cover" - very true!

And more true, to the case of Ms. Susan Boyle.

The Susan Boyle phenomenon shows no signs of abating - in fact, one video tracking firm claims that momentum is growing behind the Scottish singer.

While the official YouTube video of the performance reports over 32 million views, tracking company Visible Measures is monitoring the statistics for all versions of the clip, plus fan responses and interviews. Their Viral Reach Database tracks views across 150+ video sharing destinations, including YouTube (YouTube reviews).

On Friday, we published metrics from the company that totalled 47 million views across 200 unique Susan Boyle-related videos. As of 10pm ET Sunday, the company has upped that number to 93.2 million views across 650 unique clips. Given the current viewing rates, the total count will almost certainly exceed 100 million views on Monday.